From Nature to Market: Communication Approaches of Nature-Based Enterprises
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Intercultural Communication and Translation: Deconstructing Amazon Corporate Communication in Multimodal Advertising and Media Channels
Fantin, A. (2020)In the run to brand their image and engage stakeholders, international organizations and fast-growing companies have to deal with different cultures and languages daily. Advertising the image of a large corporation is, in ... -
SDSS and the Technical-Communicative Rationale: Communicating Flood Risk Information to Laymen that have Plural Perspectives
Venema, N.T. (2020)This research investigates how a Spatial Decision Support System (SDSS) that is dedicated to communicate flood risk information can be analytically and communicatively supportive for laymen in flood prone areas that have ... -
Environmental CSR communication in the Hotel Industry The Effect of Environmental CSR Communication on Consumer Attitudes
Bland, L.H. (2020)An ever-increasing number of companies are including commitment to environmentally responsible values in their corporate social responsibility (CSR) strategies. The current research (experiment 1 N = 85; experiment 2 N = ...