From Nature to Market: Communication Approaches of Nature-Based Enterprises
| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Merfeld, Katrin | |
| dc.contributor.author | Almiro Miroto, Francisca | |
| dc.date.accessioned | 2024-08-30T23:03:01Z | |
| dc.date.available | 2024-08-30T23:03:01Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/47531 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | This thesis explores the communication strategies employed by NBEs to promote NBS and engage stakeholders. The study addresses the challenges NBEs face when communicating and the strategies they use to communicate effectively. The research was conducted through a qualitative approach, including interviews and analysis of NBEs' websites and Instagram accounts The findings reveal that NBEs encounter several barriers in their communication efforts that align with broader challenges to the adoption | |
| dc.title | From Nature to Market: Communication Approaches of Nature-Based Enterprises | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.courseuu | Business and Social Impact | |
| dc.thesis.id | 37809 |
