The Digital Age of Employer Branding: Analyzing Job Seekers' Perceptions of Employer Social Media Content
| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Jong, Jeroen de | |
| dc.contributor.author | Wu, Wade | |
| dc.date.accessioned | 2024-08-26T23:05:46Z | |
| dc.date.available | 2024-08-26T23:05:46Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/47431 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | In the digital age, employers increasingly use social media content to connect with stakeholders. This paper explores the role of social media in employer branding and its impact on job seekers' perceptions. The research question addresses how employers' social media content influences job seekers' perceptions of employer brands. | |
| dc.title | The Digital Age of Employer Branding: Analyzing Job Seekers' Perceptions of Employer Social Media Content | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.courseuu | Business Development and Entrepreneurship | |
| dc.thesis.id | 37880 |
