Photo-shopped images, how can we not be influences? Prevention of a negative body image in women by labeling retouched female model pictures
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The documentary ‘Beperkt Houdbaar (2007)’ states that retouched model images create an unrealistic female body norm and, therefore, could have a negative impact on women’s body image. This study will examine a prevention factor for the emergence of a negative body image. Namely, adding a ‘photo-shopped’ label on retouched model images which will inform viewers that the picture is unrealistic. Female participants first completed the ‘body dissatisfaction scale’ (EDI-II), to assign them in a body satisfied or a body dissatisfied group. Next, they were exposure to condition dependent images and, thereafter, they completed the MBSRQ. This 4 x 2 (condition x body satisfaction) between subject factorial design showed no significant differences in MBSRQ scores. Moreover all hypotheses were rejected; labeling has no effect. This possibly is explained by the fact that women in western society are constantly bombarded by the media with model images (Posavac, Posavac & Weigel, 2001). Plausibly women have either adapted or maladapted and therefore no effect is found.