Photo-shopped images, how can we not be influences? Prevention of a negative body image in women by labeling retouched female model pictures

Abstract

The documentary ‘Beperkt Houdbaar (2007)’ states that retouched model images create an unrealistic female body norm and, therefore, could have a negative impact on women’s body image. This study will examine a prevention factor for the emergence of a negative body image. Namely, adding a ‘photo-shopped’ label on retouched model images which will inform viewers that the picture is unrealistic. Female participants first completed the ‘body dissatisfaction scale’ (EDI-II), to assign them in a body satisfied or a body dissatisfied group. Next, they were exposure to condition dependent images and, thereafter, they completed the MBSRQ. This 4 x 2 (condition x body satisfaction) between subject factorial design showed no significant differences in MBSRQ scores. Moreover all hypotheses were rejected; labeling has no effect. This possibly is explained by the fact that women in western society are constantly bombarded by the media with model images (Posavac, Posavac & Weigel, 2001). Plausibly women have either adapted or maladapted and therefore no effect is found.