An Analysis of the Cultural Features on the English Websites of Korean and Dutch Universities
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This thesis looks at the English websites of Dutch and South-Korean University. Eight websites are analysed, four Dutch websites and four Korean websites, to see if websites targeted at an international audience still reflect the Dutch or Korean cultural preferences with regards to website content and design. The websites are analysed on the basis of two of Hofstede’s cultural dimensions, specifically individualism and power distance, by using the work of Singh and Pereira who researched website localisation and listed several features for each of Hofstede’s dimensions. The analysis will also look at whether the websites use American or English spelling. The results of the analysis show that the features associated with the scores of South-Korea on the two dimensions are prominent on the English websites. However, the same features are often present on the Dutch websites, although less emphasised, suggesting that the Dutch culture is less connected to the English websites. The Dutch websites show a preference for British English while the South-Korean websites show a preference for American English.