View Item 
        •   Utrecht University Student Theses Repository Home
        • UU Theses Repository
        • Theses
        • View Item
        •   Utrecht University Student Theses Repository Home
        • UU Theses Repository
        • Theses
        • View Item
        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UU Student Theses RepositoryBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

        Employer branding: A qualitative research

        Thumbnail
        View/Open
        Masterthesis Bernice Boeding.pdf (969.2Kb)
        Publication date
        2013
        Author
        Boeding, B.H.M.
        Metadata
        Show full item record
        Summary
        In this research the future of a tight labour market is discussed. To attract people to work for a company it can be useful to implement employer branding. This strategy can create more ambassadors, who are satisfied with the company and are loyal towards the company. Several factors like structure and culture contribute to this willingness and will be discussed in this research.
        URI
        https://studenttheses.uu.nl/handle/20.500.12932/13509
        Collections
        • Theses
        Utrecht university logo