| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Liem, Pretty | |
| dc.contributor.advisor | Abma, Ruud | |
| dc.contributor.author | Boeding, B.H.M. | |
| dc.date.accessioned | 2013-07-29T17:01:10Z | |
| dc.date.available | 2013-07-29 | |
| dc.date.available | 2013-07-29T17:01:10Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/13509 | |
| dc.description.abstract | In this research the future of a tight labour market is discussed. To attract people to work for a company it can be useful to implement employer branding. This strategy can create more ambassadors, who are satisfied with the company and are loyal towards the company. Several factors like structure and culture contribute to this willingness and will be discussed in this research. | |
| dc.description.sponsorship | Utrecht University | |
| dc.format.extent | 992534 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en | |
| dc.title | Employer branding: A qualitative research | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.keywords | Employer branding | |
| dc.subject.keywords | organizational | |
| dc.subject.keywords | structure | |
| dc.subject.keywords | culture | |
| dc.subject.keywords | change | |
| dc.subject.keywords | ambassadors | |
| dc.subject.courseuu | Arbeid, zorg en welzijn: beleid en interventie | |
