Private sector relations between the Netherlands & Kuwait and the potential for export promotion strategies
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The interrelatedness of international trade and politics was recognized a long time ago. Nowadays, most focus is on the opportunities for governments to locate and decrease the effects of border effects and subsequent market failures. The attempts to do so can be called commercial diplomacy which has the aim to promote exports and/or attract Foreign Direct Investment. To achieve these goals the government can choose to extend certain services to firms. In this thesis the emphasis lies on which export promotion services can be used and the question which of those services are actually needed by exporting Dutch firms. To study this question a case study approach was taken with the main focus on business between the Netherlands & Kuwait. The research includes a quantitative analysis of all Dutch firms which had done business with Kuwaiti firms in 2010 and a qualitative analysis of the Kuwaiti firms having done business with Dutch firms in 2010 and the experiences of both Dutch and Kuwaiti firms with trade missions to Kuwait.