Dat Klinkt Niet als Muziek in de Oren: De Seksuele Dubbele Standaard Onder Jongeren
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The Sexual Double Standard (SDS) among Dutch adolescents was examined. The SDS is a set of stereotyped expectations and evaluations of men’s and women’s sexual behaviors. Individuals with traditional SDS stereotypes expect men to be more sexually active and dominant than women, who are expected to be sexually passive and submissive. Most studies on SDS-stereotypes rarely focus on both implicit or explicit SDS-stereotypes in combination with gender or exposure to sexual content in mass media. Knowledge about the processes underlying both implicit and explicit SDS-stereotypes in adolescents is extremely limited, but is essential to design effective interventions to reduce or prevent the manifestation and negative consequences of the SDS. Therefore, this study examined if there was a relation between exposure to sexual content in music videos and traditional explicit and implicit SDS-stereotypes, and if this relation was different for boys than for girls. Adolescents’ explicit and implicit SDS-stereotypes were measured using an online questionnaire. Participants included 255 Dutch adolescents aged 16 to 18 (47.5% boys, 52.5% girls). The adolescents were selected from various high schools in the Netherlands. Implicit SDS-stereotypes were assessed with the computerized version of the Implicit Association Test. Explicit SDS-stereotypes were measured with a questionnaire based on the Scale for the Assessment of Sexual Standards Among Youth. The degree of exposure to sexual content in music videos was assessed with a questionnaire based on the measuring instrument Music Video Viewing. Findings revealed that boys and girls did not differ in their implicit and explicit SDS-stereotypes. Girls were significantly more exposed to sexual content in music videos than boys. However, a higher degree of exposure to sexual content in music videos was not related to more traditional SDS-stereotypes. The relation between exposure to sexual content in music videos and explicit/implicit SDS-stereotypes did not differ for boys and girls. Our results were not consistent with our hypotheses and provide adjustments and recommendations for future research and implications. First, future research needs to focus on more influential predictors (e.g., social media). Second, our study highlights the importance of sexual counseling at high schools at earlier age, with the focus on prevention of sexual risk behaviours and the development of traditional SDS-stereotypes. Schools could also develop separate tasks for girls and boys, as both genders handle different sexual standards and implement the SDS in different ways.