Perceptions about Retention Management. A case study within MassMedia Studios

Abstract

Purpose: This study investigates the perceptions of employees in a medium size, creative organization in Sydney, Australia, on retention management and furthermore investigates the human resource factors which do influence their intention to stay or to leave. These human resource practices are leadership (leader/manager of an organization, mentorship, communication and approachability), organizational culture, teamwork relationships, remuneration and recognition, employee engagement (commitment, person-organization fit, person-job fit, work-life balance), training and career development and challenging opportunities.

Method: This study has been accomplished through the eyes of the employees using a qualitative approach with observations made in the work environment and narrative interviews. For the purpose of the study, 14 of the employees were interviewed during work time in separate rooms.

Results: The results of the study indicated that the human resource practices pointed out as important in the existing literature are not in line with the agreements with the human resource practices mentioned by the employees. While the literature noted the importance of all the human resource practices mentioned above, the employees of MassMedia Studios mentioned only the importance of organization culture and work environment, remuneration and recognition, teamwork relationships and challenging opportunities and moreover two extra dimensions, which are the product the organization is selling and the financial crisis.