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Keeping Score: Investigating the influence of scores and social comparison on user experience in an e-learning environment

dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorNimwegen, Christof van
dc.contributor.authorBoekenstijn, Annika
dc.date.accessioned2025-08-15T00:06:02Z
dc.date.available2025-08-15T00:06:02Z
dc.date.issued2025
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/49758
dc.description.abstractThis study investigates the impact of scores and social comparison on the motivation and experience of users in an e-learning environment. First two theoretical models are created to understand the different ways scores and social comparison can impact the experience. Then a mixed method research is conducted. Evaluating different types of bonus scores and the impact of seeing the average scores of colleagues.
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectA study investigating how different types of bonus scores and a non-leaderboard social comparison influence the experience and motivation of users in an e-learning environment focusing on information security
dc.titleKeeping Score: Investigating the influence of scores and social comparison on user experience in an e-learning environment
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.keywordsgamification, scores, e-learning, pointsification, information security, social comparison
dc.subject.courseuuHuman-Computer Interaction
dc.thesis.id51722


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