Unraveling the Volunteer Conundrum: Insights into Attracting and Retaining Volunteers in Dutch Society

Abstract

This study investigates which factors influence volunteer satisfaction at Stichting Thuisgekookt, a non-profit organization that addresses neighborhood and care needs by connecting volunteers who enjoy coocking with individuals in need of hot meals. The research question guiding this study is: "Which specific benefits of volunteering are related to the high levels of volunteer satisfaction at Stichting Thuisgekookt?" Data was used from a 2024 impact measurement survey conducted by the organization, involving 293 volunteers who have been active for at least five months. The study also included an examination of the organizational structure and methods of Stichting Thuisgekookt. Using Maslow’s Hierarchy of Needs as guidance, three different aspects of volunteering were identified and Spearman’s rho was calculated between the different factors and volunteer satisfaction. Results indicated that social aspects of volunteering, fulfillment and sense of purpose were of positively related to volunteer satisfaction. Flexibility and autonomy also seemed to be of importance to the volunteers. Other organizations in the same category as Stichting Thuisgekookt, that strive to attract and retain more volunteers, should focus on improving fostering social connections, providing recognition, and enhancing flexibility.