The effect of incentives on the implementation and upscaling of healthcare innovations
Summary
Background
The Dutch healthcare system faces significant pressure due to an aging population and a
shortage of healthcare professionals. Innovations are essential for improving patient
outcomes, efficiency, and sustainability. However, implementation and scaling face barriers
such as resistance to change, financial constraints, and regulatory challenges. The ZonMw
IOC subsidy program, introduced in 2020, provides up to €10,000 per application for hiring
external coaches to support healthcare innovation.
Theoretical Framework
The study employs a conceptual model analysing relationships between independent
variables (coaching characteristics), dependent variables (learning ability and organizational
value creation), and context variables (perceived value, acceptance by healthcare
professionals, organizational readiness, and regulatory influences). It also considers
confounding variables (innovation type, number of IOC rounds, organization size, and sector)
and moderating variables (goal achievement and satisfaction with support).
Methodology
Using a mixed-methods approach, quantitative and qualitative data were collected from
organizations participating in the IOC program. The data was collected through a survey, with
a total of 67 respondents. Quantitative data were analysed using statistical methods to
measure the impact of coaching on learning ability and value creation. Qualitative data,
obtained through open-ended survey responses, were thematically analysed.
Results
The findings reveal key factors in healthcare innovation. Goal achievement and diverse
coaching activities significantly boost value creation and learning ability. Acceptance by
healthcare professionals and organizational readiness positively affect outcomes, while
regulatory content and perceived value do not. Qualitative data highlight the importance of
tailored support, structured planning, and clear communication.
Discussion
This study provides critical recommendations for ZonMw to enhance the implementation and
scaling of healthcare innovations. Emphasizing targeted, high-quality coaching sessions
tailored to organizational needs can improve outcomes. Improving communication strategies
by training coaches and providing standardized templates are advised. Increasing healthcare
professional engagement through workshops and decision-making involvement is crucial for
fostering a supportive culture and enhancing innovation adoption. Policy recommendations
include developing funding mechanisms for professional development, training
implementation specialists, and fostering a collaborative innovation ecosystem.
Conclusion
The research demonstrates that financial incentives and expert coaching are pivotal for the
implementation and scaling of healthcare innovations. However, their impact is heavily
influenced by the quality and focus of coaching, the readiness of the organization, and the
engagement of healthcare professionals. The findings suggest that the IOC subsidy program
significantly impacts the implementation and scaling of healthcare innovation.