Analysis of the negative impact of the platform economy on the real economy

Abstract

The purpose of this paper is to explore the threats and problems posed by the platform economy to the real economy and to make substantive recommendations for achieving the co-development of the platform economy and the real economy. Using a multiple case study approach, this paper selects three industries - retail industry, music industry and travel industry - and six representative platforms - Amazon.com, Spotify, Booking.com, Didi Chuxing, Steam and Alipay - as case studies. Using data from the industry market and platform companies, analyze the development of the industry and the operation of platform companies. The impact of the platform economy on the real economy in several industries is analyzed. It is found that the platform economy can have a huge impact on the real economy of the same industry, and the super platforms in the industry have a serious monopoly on the industry. Finally, this paper proposes that the coordinated development of platform economy and real economy is an important and complex issue, which requires the government and platform companies to work together to solve the problems that arise. Ultimately to achieve a virtuous cycle of the platform economy serving the real economy and the real economy promoting the development of the platform economy to improve the economic development environment.