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        Market failures and economic theory, an insight on their effects on data-driven companies.

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        Mercuri, G._1198130.pdf (1.492Mb)
        Publication date
        2022
        Author
        Mercuri, Giacomo
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        Summary
        This research is aimed at exploring how data-driven companies have become so dominant in the tech industry, often thanks to the effects of market failures; in particular, how their growth has been fostered by Network Effects and Asymmetric Information. The main question addresses the benefits that data-driven companies profited from market failures; the two complementary questions are aimed to explore how to determine a ‘real’ economic value of users’ personal data and a 'freemium' price model.
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        https://studenttheses.uu.nl/handle/20.500.12932/43289
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