Market failures and economic theory, an insight on their effects on data-driven companies.
Summary
This research is aimed at exploring how data-driven companies have become so dominant in the tech industry, often thanks to the effects of market failures; in particular, how their growth has been fostered by Network Effects and Asymmetric Information. The main question addresses the benefits that data-driven companies profited from market failures; the two complementary questions are aimed to explore how to determine a ‘real’ economic value of users’ personal data and a 'freemium' price model.