The untapped potential of sustainable Basmati rice: A research on the potential for private downstream actors in the Netherlands to take responsibility in the transition.

Abstract

A transition towards sustainable Basmati rice production and consumption is not only wishful, but necessary. Whereas most of the research regarding Basmati rice focussed on the production, this research focussed on the consumption side of the narrative. The research concluded that there was much potential for private downstream actors in the transition toward sustainable Basmati rice. Though, rather than taking a responsive approach to demand from further down the supply chain, they could benefit profit and people and planet by taking an active, strategic approach to responsibility. Transitioning to a food system with sustainable Basmati rice is a rather untapped potential waiting for the first ones to act upon it.