View Item 
        •   Utrecht University Student Theses Repository Home
        • UU Theses Repository
        • Theses
        • View Item
        •   Utrecht University Student Theses Repository Home
        • UU Theses Repository
        • Theses
        • View Item
        JavaScript is disabled for your browser. Some features of this site may not work without it.

        Browse

        All of UU Student Theses RepositoryBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

        Engagement through participation: A study of online and offline fan behavior towards Indian Askin in 2019

        Thumbnail
        View/Open
        Final version - Master Thesis AM UU - 6958893 (1).pdf (871.4Kb)
        Publication date
        2020
        Author
        Munk, M.D.
        Metadata
        Show full item record
        Summary
        The scope of this study is the discussion of the ways in which pop music artists in The Netherlands engage with their audiences both online and offline in recent years. The artists receive attention from a large online audience. Quite a number of them, however, encounter difficulties in finding and maintaining an offline audience that engages with their music. In scholarly literature, a common way to assess the differences in audiences is to measure the results of data analytics with respect to the audiences following an artist on social media and streaming services, and compare them with the results of the audiences showing up at club shows of a specific artist. This thesis shows that there is reason to doubt whether this assessment is appropriate. The thesis addresses a single case study, the Amsterdam based artists Indian Askin. The analysis of their online and offline activities offers insights into the ways in which digital engagement, that is measured via social media and streaming, is related to ‘real-life’ engagements of fans, measured mainly by ticket sales. The thesis concludes with suggestions to Indian Askin on how to encourage fans to interact and participate with the band as well as other members of the audience, with the goal of creating a larger, more loyal, dedicated and sustainable fan community.
        URI
        https://studenttheses.uu.nl/handle/20.500.12932/37345
        Collections
        • Theses
        Utrecht university logo