An Explorative Research to the Relation between Bitterness Acceptance and Disgust Sensitivity.

Abstract

In the present study is investigated whether or not there is a relation between bitterness acceptance and disgust sensitivity. An online quantitative study is conducted to answer this question. Two hypotheses were tested. Namely, whether there is an negative relation between bitterness acceptance and disgust sensitivity and whether experience with a bitter substitute an influence has in this relation. The data for this correlational design was collected via an online questionnaire (​N ​ = 497) which was disturbed online. The results of three different multiple regressions showed no relation between bitterness acceptance and disgust sensitivity. However, it seems that experience has an influences on the acceptance of bitter. There was a positive relation between bitterness acceptance and beer knowledge and a positive relation between bitter beer acceptance and drinking more different types of beer. Further research could investigate the role of experience more deeply.