Do Good to Do Better The relationship between environmental Corporate Social Responsibility and Employees’ Attitudes

Abstract

Corporate Social Responsibility (CSR) has become a well-established part of contemporary business practice. Presented study (N=88) enlarges the yet modest amount of research concerning environmental pillar of CSR and its effect on Perceived Organisational Morality, Job Motivation and Organisational Commitment of individual employees. In addition, this study also examined the role of Organisational Identification as a moderator between the environmental CSR and selected job attitudes in a clean technology organisation with a scale-up expansion. Results showed that increased environmental awareness enhances Organisational Commitment and this relationship is moderated by Organisational Identification, when the level of Organisational Identification is moderate or low. However, the results did not confirm a positive effect on Perceived Organisational Morality and Job Motivation in the moderation of Organisational Identification, respectively. Additionally, presented study addresses the role perceived moral and business motives of a strongly environmentally focused company play in shaping employees’ job attitudes. Implications have been addressed to obtain more detailed understanding of the underlying mechanisms between environmental CSR and job attitudes, along with suggestions to guide future research.