Women and Business in the Digital Era: The impact of social media on the successes of female entrepreneurs in Trinidad and Tobago
Summary
This research consists of a multi-level analysis to discover the impact of social media on the successes of female entrepreneurs in Trinidad and Tobago. It gives an overview of the complexity of the concept of female entrepreneurship that is embedded in different layers of society. This research looks at how female entrepreneurs perceive their successes that are linked to their motivations to start a business in combination with their previous education and skills. Then it moves on to describe the entrepreneurial environment for female entrepreneurs in the country. Followed up by an analysis of the ways social media platforms, such as Facebook and Instagram, can be useful for their businesses and contribute to their level of success.