Bachelor Scriptie naar Vleesconsumptie
Summary
The biggest impact on the environment is the meat industry. It is responsible for water pollution, soil erosion, greenhouse gas emission and a decrease of biodiversity. This industry is also responsible for animal suffering. To prevent this negative consequences a reduction in meat consumption is necessary. To accomplish such a chance, an understanding about the motivational reasoning of vegetarians is needed. But also why this motivations do not have the same effect on everyone. The use of moral disengagement processes to justify meat consumption and the development of these processes is examined. With the expectation that, a secure attachment will lead to less moral disengagement, which will lead to lower meat consumption. The sample included 179 participants (130 woman and 49 men) from whom 35 reported to be a vegetarian. The data were collected through an online survey. Attachment and moral disengagement turned out not to be significant predictors for meat consumption. However, sex and level of education were, but different than expected. On average, women in this sample where found to consume more meat than men. The same appeared for higher educated participants. In the discussion possible explanation for inconsistent findings are given.