The influence of Organizational Change Management on the effectiveness of the Corporate Sustainability Strategy within Government Owned Companies

Abstract

A number of theories and models for organizational change management (OCM) for corporate sustainability (CS) have been developed to help organization to further integrate CS. This study made an initial attempt to study the influence of OCM for CS on the effectiveness of the CSS. As currently only limited knowledge is available on how OCM for CS influences the effectiveness of the CSS, three change management aspects are examined: 1) Leadership; 2) Measure and communicate progress; and 3) Aligning CS within the organization. This study is viewed from the perspective of Government Owned Corporations (GOC) as this type of organization feels a stronger need for accountability and legitimacy regarding sustainability and could therefore provide progressive results towards OCM for CS. A comparative case study collected qualitative data from 9 GOCs by using three data collection phases, i.e. desk research, semi-structured interviews and speed interviews. The findings of this study indicate that the three management aspects explored within this study all have a different influence on the effectiveness of the CSS. Based on these findings several interesting insights have been provided and suggestions for further research are given.