Towards an integrated social media GRC method
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Various researches have shown that although a lot of companies use social media or preparing to launch social media initiatives, the majority of these companies also said they were still struggling with how to best use the different channels, gauge their effectiveness, and integrate social media into their strategies. Most companies have no formalized social media strategy, or structured approach to social media in place. This leaves the company exposed to all kinds of risks related to social media and therefore, in this thesis it is argued that companies should use a structured approach to social media. This thesis aims to create a standard method that integrated social media processes in corporate GRC processes, in order to make corporate social media use safer and more efficient.