From Style Rookie to the Face of Fashion Blogging: A Study of Fashion Blogs and Tavi Gevinson’s Online Rise to Fame

Abstract

As Oscar Wilde once put it, “Fashion is a form of ugliness so intolerable that we have to alter it every six months.” (Kumar, 67) However, in the modern days of the world wide web, fashion is not merely limited to changing every six months. These days, fashion trends can spread all over the Internet in only a matter of days, or even hours, thanks to the speed of online communication. One genre of fashion-related online communication in particular has undergone huge development over the past decade, and has rapidly developed from a form of online diary into a form of new media which offers instant updating, reviewing and sharing of fashion trends: fashion blogging.