Titel Scriptie: * Kwalificeren onder jongeren binnen de Nederlandse e-commerce communities op Youtube

Abstract

This study focuses on young people qualifying within online communities on Youtube. An attempt has been made to present the perspective of young people in these communities on qualification. All 9 participants were between 16 and 25 years old and took part in a semi-structured interview based on a topic list who was formed by literature review. The aim of these interviews was mapping the way in which qualification takes place in the e-commerce communities on Youtube. All participants indicated that they qualified in the field of e-commerce. Youtube its role in this process is mainly providing basic information and getting to know the community, there is little or no qualification taking place on Youtube according to the respondents. The community, on the other hand, is experienced as an important tool in qualifying, mainly because of the help function and the possibility to execute acquired skills. These online communities communicate through Facebook. The community was described by respondents in the same way literature describes a learning community. In a community, skills and characteristics can be acquired through contact with each other or a course provided by successful members of the community. The community provides opportunities to develop an entrepreneurial mindset. Young people are motivated to do business and to apply the acquired knowledge in practice, which is described as qualifying. The e-commerce communities offer young people an opportunity to qualify in areas where regular education is lacking. The way of learning and developing is experienced as pleasant and motivates young people Keywords: qualification, learning community, online community, mindset