The Political Rise of the Food Movement Online

Abstract

Food movements rise up around the globe and wish to globally connect and stimulate the public by spreading information and knowledge in order to become politically recognized and ‘raise awareness’ through online media. This research focuses on the development of organizations like the Youth Food Movement and their networks, their capabilities, influences and achievements, especially through the analysis of their use of new and social media. With national and international examples of ‘fighting the system’, it will argue that though new and social media are a great tool to reach the goal of a sustainist future with pure, honest and local food, to gain political power there is more needed than being Internet savvy.