Serving the Community; What are the individual and programmatic determinants for a corporate social responsibility program developed for high potentials in a talent management program?

Abstract

In the ongoing globalization, it becomes difficult to attract the talents that are suited for an organisation as Philips. Previous research shows that organisations need to innovate and listen to the needs of the High Potentials (HPs). The needs are to give something back to the community. Therefore a solution could be to implement a corporate social responsibility program. This research examined the individual (based on organizational citizenship behaviour (OCB)) and the programmatic (based on the job dimensions of Hackman & Oldham (1975)) determinants of a successful corporate social responsibility program. With successful we mean that participants, HPs enrolled in a talent management program, are willing to participate. Using a sample of 134 participants from the Benelux, significant results showed that job dimensions lead to a higher willingness to participate, and that task significance is especially important. OCB showed to be positively related to the willingness of respondents to participate in a corporate social responsibility program. Implications for future research, theory, and practice are discussed. Moreover an advice is given for the implementation of a corporate social responsibility program for the HPs of Philips.