Public transport 2.0: Why (not) use the RandstadRail? A study of travel behaviour

Abstract

This thesis tries to give a theoretically grounded and empirically based insight in the travel behaviour of people. The travel behaviour researched is the use of the RandstadRail, a light rail network in the Randstad area in the West of the Netherlands. The development and introduction of this network encountered many problems and made sure that the start of service was delayed by several months. As one of the main goals of the project was to attract people to use public transport instead of their car, it is interesting to see if this was accomplished, and why (not). Therefore, the main question of this thesis was: Which factors determine whether travellers use the RandstadRail or not? A survey was held among 119 respondents living near two RandstadRail stations (Leidschendam‐Voorburg and Leidschenveen). In addition, five interviews were held to further explore the motives for (not) using the RandstadRail. The most important findings are the value of information and knowledge. These factors prove to be of influence on attitude towards the RandstadRail, desire and intention to use it, and actual use. Also, it would be advised to invest in more parking space at the stations, and in ticket buying possibilities at the stations. Both features appeared to be influential on the likelihood to use the RandstadRail. Finally, regarding to possible future developments of the RandstadRail, a better marketing and information campaign would be necessary, since many people regarded this as insufficient.