Making sense of the sustainability buzzword: ethical consumption within the clothing industry

dc.rights.license	CC-BY-NC-ND
dc.contributor.advisor	Lenting, K.
dc.contributor.advisor	Jovanovic, D.
dc.contributor.author	Eskes, S.R.
dc.date.accessioned	2021-09-03T18:01:18Z
dc.date.available	2021-09-03T18:01:18Z
dc.date.issued	2021
dc.identifier.uri	https://studenttheses.uu.nl/handle/20.500.12932/745
dc.description.abstract	This thesis gives an overview of the ethical consumer who buys sustainable clothing in contemporary times. It shows the moral dilemmas these Dutch women experience and explains the different types of ethical consumption. It includes an explanation of commodity fetishism and the struggles the ethical consumers face because of this. The thesis explores different possibilities to outsmart the use of greenwashing by brands in order to still purchase sustainable clothes.
dc.description.sponsorship	Utrecht University
dc.format.extent	515782
dc.format.mimetype	application/pdf
dc.language.iso	en
dc.title	Making sense of the sustainability buzzword: ethical consumption within the clothing industry
dc.type.content	Master Thesis
dc.rights.accessrights	Open Access
dc.subject.keywords	Ethical consumption; commodity fetishism; anthropology of moralities;
dc.subject.courseuu	Cultural Anthropology: Sustainable Citizenship