To See and to be Seen: Giving New Life to Cultural Institutions A New Financial Concept for Cultural Institutions and Theatre Based on the Idea of Cross Cultural Management

Abstract

Because of the recent cutbacks in art, for example and most relevant in this thesis, theatres, I developed an idea to keep our cultural field alive. This MA thesis is used s a concept for new thinking: can we use a different type of management, cross cultural management, which comes from a business perspective in a cultural sphere? I tried to give new insight in the possibilities when subisidizing gets less and less and how institutions themselves can maintain their position on the market.