Bridging Sustainability claims and Consumer Behaviour: The Case of Philips OneBlade
| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Roelfsema, Hein | |
| dc.contributor.author | Gennari, Giulio | |
| dc.date.accessioned | 2025-05-05T00:01:09Z | |
| dc.date.available | 2025-05-05T00:01:09Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/48910 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | My thesis explores how sustainability claims influence consumer behavior, using Philips OneBlade as a case study. I focused on understanding how specific messages—such as recyclable packaging, product durability, and quantifiable environmental impact—affect how consumers perceive, trust, and ultimately decide to purchase grooming products. | |
| dc.title | Bridging Sustainability claims and Consumer Behaviour: The Case of Philips OneBlade | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.courseuu | Science and Business Management | |
| dc.thesis.id | 45430 |
