| dc.description.abstract | This study presents the development and evaluation in the form of interviews of a gamified prototype aimed at fostering long-term eco-driving behaviors among fleet drivers. To promote environmentally friendly driving practices and lower fuel usage, the prototype is built on four pillars such as personalised driver profiles, mission- based tasks, feedback, and community involvement. Five in-depth interviews with managers and people in the in- dustry exposed both strengths and areas for improve- ment. Although personalised interventions and intrin- sic motivation were shown to have the potential to work effectively for certain drivers, all interviewees indicated that drivers needed extrinsic incentives, such as vouch- ers, to sustain long-term commitment. Moreover, while being a crucial element of the strategy, feedback system needs further development to minimise information over- load and increase accessibility for users.
This study serves as a catalyst for future efforts to im- prove the prototype, aligning it more closely with driver needs and testing it directly in real-world environments. From a technical perspective, the next phase is putting the prototype in code, evaluating its viability, and inves- tigating possible limitations in real-time data processing and feedback integration. In the long term, the prototype has the potential to develop into a system that fosters both short-term engagement and long-term sustainable behaviour change. | |
