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Sustainable Consumption Intentions Among Young Adult Consumers: An Extended TPB Perspective

dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorDawo, Hellen
dc.contributor.authorMa, Keyi
dc.date.accessioned2024-10-08T00:01:51Z
dc.date.available2024-10-08T00:01:51Z
dc.date.issued2024
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/47928
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectThe thesis focuses on understanding the factors that drive sustainable consumption intentions among young adults (aged 18 to 26) in China. It uses the extended Theory of Planned Behavior and analyzes data from 233 respondents using PLS-SEM.
dc.titleSustainable Consumption Intentions Among Young Adult Consumers: An Extended TPB Perspective
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.courseuuBusiness and Social Impact
dc.thesis.id39985


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