Unlocking Corporate Social Responsibility: Employee Perspectives and Strategic Recommendations at Mendix

Abstract

Corporate Social Responsibility (CSR) plays an important role in shaping organizational culture and employee engagement, this is also true for tech firms such as Mendix. This study explores the perspectives of Mendix employees on CSR initiatives, aiming to uncover underlying mechanisms for participation and propose strategies for maximizing CSR impact. Methodologically, qualitative interviews were conducted with a sample of 20 Mendix employees to capture the insights into their attitudes towards CSR. Thematic analysis revealed that employees perceive CSR as integral to societal well-being, driven by personal values and a desire for positive change. However, findings also highlighted gaps in awareness and understanding of Mendix’s CSR efforts among employees. Strategic recommendations focus on enhancing internal communication to raise awareness and visibility of CSR initiatives. Leadership involvement is crucial, advocating for CSR integration into strategic goals and demonstrating commitment through active participation. Establishing a dedicated CSR team is proposed to facilitate coordination, provide resources, and nurture employee engagement in CSR activities. By implementing these recommendations, Mendix can strengthen its CSR initiatives, foster a culture of social responsibility, and enhance organizational cohesion and performance. This approach not only aligns with Mendix’s mission and values but also gives the company a positive image in the tech industry, driving positive impact both internally and within the broader community.