Trust-building mechanisms in news translation applications

Abstract

This thesis delves into trust-building mechanisms within news translation applications, with a specific focus on the Courrier International App. Through a comprehensive walkthrough analysis, the study explores how transparency, personalization, and interactivity are utilized within the application to foster trust with users. Drawing on a theoretical framework that emphasizes the importance of trust in digital news, the research investigates the implementation of these trust-oriented affordances on the Courrier International App as a case study. By examining the user-centered interface, navigation menus, layout design, and visual elements of the Courrier International App to identify user-friendly features and design choices that contribute to a trust-building user experience, this study uncovers the strategies employed to establish a personalized relationship with readers and enhance their trust in the platform. The findings of the study shed light on Courrier International's digital trust-building strategies, prioritizing transparency the most. The results suggest considering additional measures, such as enhanced personalization features or direct interaction options within the application. This research also offers stakeholders in the digital media industry and news organizations a blueprint for fostering trust on their own platforms and enhancing trust building strategies in online news translation applications.