| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Bogner, Kristina | |
| dc.contributor.author | Ye, Kenrick | |
| dc.date.accessioned | 2024-02-13T00:00:48Z | |
| dc.date.available | 2024-02-13T00:00:48Z | |
| dc.date.issued | 2024 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/45916 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | The famous quote by Peter Drucker, who stated, “culture eats strategy for breakfast” shows that organizational culture can interfere with strategically planned change when it is incongruent with the current culture (Gomez et al., 2020). In this research, organisational change will be viewed through the lens of memes. Memes are as defined by (Voelpel et al., 2005) as any core elements of organizational culture like standards, norms, and symbolic systems that can be transferred by imitation from o | |
| dc.title | Using a memetics lens to better understand tailored messages for organizational change toward sustainability | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.keywords | Memetics; tailored messages; organsational change; | |
| dc.subject.courseuu | Sustainable Business and Innovation | |
| dc.thesis.id | 27881 | |
