Show simple item record

Attitudes of Dutch creative directors on the usage of companion animals in television advertising: an explorative study

dc.rights.licenseCC-BY-NC-ND
dc.contributorFranck Meijboom and Mona Giersberg
dc.contributor.advisorGiersberg, Mona
dc.contributor.authorWely, Sophie van
dc.date.accessioned2024-01-11T01:01:06Z
dc.date.available2024-01-11T01:01:06Z
dc.date.issued2024
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/45807
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectThis study investigates the views that creators of television commercials (TVCs) with companion animals (CAs) have on the use of CAs in TVCs. Four Dutch creative directors with experience in creating TVCs with CAs were interviewed. Content analysis of the interview transcripts resulted in 4 main categories.
dc.titleAttitudes of Dutch creative directors on the usage of companion animals in television advertising: an explorative study
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.courseuuGeneeskunde van gezelschapsdieren
dc.thesis.id26969


Files in this item

Thumbnail
Name:
Masterthesis S.C. van Wely.pdf
Size:
790.3Kb
Format:
PDF
View/Open

This item appears in the following Collection(s)

Show simple item record