Exploring Perceived Sacrifices in Reducing Meat Consumption: An Investigation of the Role of Personal Norms and Contexts
| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Venema, Tina | |
| dc.contributor.author | Ehmke, Lisa | |
| dc.date.accessioned | 2023-12-15T00:00:49Z | |
| dc.date.available | 2023-12-15T00:00:49Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/45640 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | This study is the first to examine the relationship between integrated and introjected personal norms and sacrifice feelings in different contexts of meat reduction to uncover the socio-psychological barriers to reducing meat consumption behavior. Research question: To what extent does the type of personal norm influence whether people feel they make a sacrifice when reducing their meat consumption and what is the influence of context? | |
| dc.title | Exploring Perceived Sacrifices in Reducing Meat Consumption: An Investigation of the Role of Personal Norms and Contexts | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.courseuu | Sustainable Business and Innovation | |
| dc.thesis.id | 26568 |