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dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorXu, Yilong
dc.contributor.authorTzavaras, Chris
dc.date.accessioned2023-09-06T10:01:49Z
dc.date.available2023-09-06T10:01:49Z
dc.date.issued2023
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/45007
dc.description.abstractThe present study aimed to identify the background of crypto investors. Demographic and personal features were examined in relation to the effect they pose on investment frequency, intention to invest in cryptocurrencies and investment preference of crypto over non-crypto investments. Educational level was identified to demonstrate a negative relationship with intention to invest in cryptocurrencies, while crypto literacy was identified to demonstrate a positive relationship. Furthermore, two aspects of the theory of planned behavior (subjective norm, perceived control) were identified to demonstrate a positive relationship with intention to invest in cryptocurrencies. Two aspects of financial behavior (herding behavior, risk perception) were identified to pose an effect to investment preference of crypto over non-crypto investments. Finally, crypto literacy and attitude towards cryptocurrencies were identified to positively affect the selection of crypto over non-crypto investments.
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectThe subject of the thesis is to investigate the relationship between investor demographics and the intention to invest in cryptocurrencies. The study aims to empirically analyze the impact of various demographic characteristics on the likelihood of individuals investing in cryptocurrencies. By comparing the behaviors and attitudes of crypto investors and non-crypto investors, the research seeks to understand how factors such as age, income, education, and other demographic variables influence th
dc.titleInvestor Demographics and their Impact on the Intention to Invest in Cryptocurrencies: An Empirical Analysis of crypto investors and non-crypto investors.
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.keywordsInvestor Demographics; Cryptocurrency Investments; Herding Behavior; Financial Behavior
dc.subject.courseuuFinancial Management
dc.thesis.id23639


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