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ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL PROMOTION AND MARKETING STRATEGIES: EXPLORING THE NEED FOR REGULATION IN THE EU

dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorKamphuis, Carlijn
dc.contributor.authorSandor, Laura
dc.date.accessioned2022-10-29T00:01:02Z
dc.date.available2022-10-29T00:01:02Z
dc.date.issued2022
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/43110
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectThis thesis explores the use of Artificial Intelligence within the healthcare domain. Specifically it looks at its uses in pharmaceutical promotion and marketing strategies, and evaluates the potential need for further regulation in the EU.
dc.titleARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL PROMOTION AND MARKETING STRATEGIES: EXPLORING THE NEED FOR REGULATION IN THE EU
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.courseuuSocial Policy and Public Health
dc.thesis.id11659


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