Persuasion in Exercise: the Pep to make the extra Step

Abstract

By using the division of the top 3 and bottom 3 most liked persuasion strategies in a survey, different conditions and groups were made for the experiment. It appeared that the most likes strategies were not necessarily the most persuasive strategies for increasing the number of steps set per day. Different variables were included such as demographics and the weather and whether participants were on holiday or not. Holidays did have higher step-counts. A new strategy was found in the focus group (before the pre-study with the survey): compassion (e.g. it's alright, it is hard, but every step counts).