Hip Hop and Advertising: the Ultimate Fit
| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Schuiling, F.J. | |
| dc.contributor.author | Goddijn, Tristan | |
| dc.date.accessioned | 2022-10-06T00:01:34Z | |
| dc.date.available | 2022-10-06T00:01:34Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/42928 | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | This thesis discusses the way hip hop is used in company's marketing strategies, based on both the company's perspective as the artists perspective. How helps hip hop companies to create a musical fit in their advertising and how relates an increasing commercialism in hip hop to an artist's authenticity? | |
| dc.title | Hip Hop and Advertising: the Ultimate Fit | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.courseuu | Applied Musicology | |
| dc.thesis.id | 11029 |