dc.rights.license | CC-BY-NC-ND | |
dc.contributor.advisor | Externe beoordelaar - External assesor, | |
dc.contributor.author | Delius, Luise | |
dc.date.accessioned | 2022-09-09T04:02:43Z | |
dc.date.available | 2022-09-09T04:02:43Z | |
dc.date.issued | 2022 | |
dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/42732 | |
dc.description.abstract | Support of anti-racist movements on social media has grown in the last years. Interestingly,
many of the individuals engaging in anti-racist activism online are not targeted by racism
themselves. Based on the concept of politicized identity, this research investigated if
structurally advantaged group members taking part in social media activism in support of the
disadvantaged group would be more likely to engage in collective action. The study used a
simulated Instagram feed through which half of the participants reposted an anti-racist
Instagram post. It was expected that posting would indirectly lead to more collective action in
advantaged group members by strengthening their politicized anti-racist ally identity. The
results indicate that the social media activism of advantaged group members does not affect if
their further engagement in collective action. Posting anti-racist content leads to less offline
activism for advantaged group members. However, this effect is supressed by the politicized
identity of a person, which promotes collective action. Further, a strong politicized identity is
an important predictor of collective action for advantaged group members. Finally, the study
showed that intentions of collective action strongly predict the behaviour of collective action
in advantaged group members. | |
dc.description.sponsorship | Utrecht University | |
dc.language.iso | EN | |
dc.subject | This paper looks at the influence that social media activism on behalf of a disadvantaged social group has on fostering further offline activism in advantaged group members. A serial mediation is tested, looking at the role of politicized identity as one mediator between social media activism and behavioural collective action. | |
dc.title | #PerformativeAllyship? – The Effect of Anti-Racist Instagram Posts and Politicized
Identity on Activism by the Advantaged Group | |
dc.type.content | Master Thesis | |
dc.rights.accessrights | Open Access | |
dc.subject.keywords | Politicized identity; Social Media Activism; Behavioural Collective Action | |
dc.subject.courseuu | Social, Health and Organisational Psychology | |
dc.thesis.id | 10443 | |