Show simple item record

dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorSwinkels, Lieke
dc.contributor.authorKuhlmann, Hannah
dc.date.accessioned2022-07-22T00:01:00Z
dc.date.available2022-07-22T00:01:00Z
dc.date.issued2022
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/41840
dc.description.abstractThis study tested the application of the information-motivation-behavioral skills (IMB) model in the context of solar panel installation for private households in Germany. Moreover, this elicitation research explored levels of information, motivation, and behavioral skills. Participants (N = 138) completed a questionnaire assessing knowledge, attitudes, social norms, behavioral intention, self-efficacy, and objective behavioral skills. Behavior was measured by summing the different behavioral steps to a solar panel investment decision that people had already taken. Mediation analysis using PROCESS revealed non-significant indirect effects of information and motivation through behavioral skills but direct effects of motivation and behavioral skills on behavior. Elicitation results suggest relatively high levels of information and motivation and deficits in behavioral skills with regard to solar panel installation, highlighting the importance of tackling behavioral skills in possible interventions. Future research should test the IMB model in the same context with improved measures of information, motivation, and outcome behavior and consider different target groups.
dc.description.sponsorshipUtrecht University
dc.language.isoEN
dc.subjectExploration of the Information Motivation Behavioral Skills-Model in a sustainable behavior context (solar panel installation for private households).
dc.titleI'm Stocking (up) on Sunshine. Behavior Change Factors of Solar Panel Adoption.
dc.type.contentMaster Thesis
dc.rights.accessrightsOpen Access
dc.subject.keywordsInformation Motivation Behavioral Skills-Model; Elicitation Research; Solar Panels; Behavior Change; Pro-Environmental Behavior
dc.subject.courseuuSocial, Health and Organisational Psychology
dc.thesis.id6164


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record