| dc.description.abstract | Emotions guide us through our lives and are influenced by stimuli around us. How media stimuli, such as films, are presented on a device may influence the emotional response. Stimuli can be presented on various screen sizes, where on a larger screen, objects can appear closer and have a greater emotional response compared to smaller screens. An emotional response differs per the individual due to each individual’s personality that plays an important role in the emotional response. This Thesis investigates the relationship between screen size, personality, and emotional response towards film stimuli. A survey was conducted with 72 participants in natural settings that examined the emotional response towards film clips presented on three different screen size conditions, TV, laptop, and mobile. The emotional response was measured in the two emotion dimensions of valence and arousal. The results suggest that the film clips were effective in eliciting the intended emotional states and the temporal spacing between the film clips was shown to be effective in decreasing the emotional states with 20 seconds of black screen. The significant results confirmed that the experiment’s design was effective in eliciting emotional states and decreased the carryover effect between those emotional states. In addition, the results suggest that different screen size categories and personality traits, extraversion and neuroticism, have no effect on the intensity of the emotional response to film clips. The non-significant result was hypothesized to be caused by the screen resulting field of view, which was estimated to be roughly similar across the screen size conditions. The hypothesis arose that field of view might be a more determining factor than screen size for the emotional response to emotional stimuli concerning stimuli presented through a media form. | |
