| dc.description.abstract | People make social comparisons to establish an accurate self-image, as well as to maintain a
positive self-image. Comparisons with superior others results in threat, especially when the
difference with the target seems unattainable. Negative devaluation of a superior other
diminishes threat and restores our self-image. This has been found for moral superior others,
but it is not known whether it applies to healthier others. The current research therefore tried
to show the existence of negative attitudes towards others portraying weight loss behaviors
and the mediating effect on health behavior, while also looking at a moderation of assumed
competence measured through perceived scientific support of the weight loss methods on the
attitudes towards superior others. To examine this model, 120 participants were randomly
shown either a scenario of a target using the keto-diet or a scenario of a target using the
method of counting calories and exercising to lose weight. The participants had to judge the
target on their competence and warmth, which determined the attitude towards the target and
the scientific soundness and effectiveness of the dieting method were also judged. Lastly,
participants indicated their preferred choice between a healthy and unhealthy prize. The
results did not confirm any of the hypotheses, but did show significant results in the opposite
of the expected directions. Limitations of the research are discussed, as well as
recommendations for future research. | |
