|dc.description.abstract||Objective: The current study examined the proximity effect which holds that placing food further
away from people consistently decreases the likelihood of consumption. The study aimed to
replicate findings from previous studies with the hypotheses that placing snack food further away
decreases the likelihood of consumption and is associated with more perceived effort to obtain it.
As individuals may feel the tendency to compensate, the associations of compensation behavior
between distance and consumption were explored.
Methods: In the study (N=69), distance to a bowl of snack food was randomly varied at a
distance of 20 or 70 cm. Outcome variables were the amount of participants that consumed the
snack (likelihood of consumption), the consumed amount, perceived effort and compensation
behavior as assessed by providing two choice options in a lottery, varying in healthiness.
Results: The study showed that a distant snack indicates a lower likelihood- and amount of
consumption. Participants perceived a distant snack more effortful to obtain compared to a closer
snack. There was found no greater likelihood for compensation behavior with a distant snack or
when refrained from snacking.
Conclusions: Placing a snack food further away may serve as an effective strategy for changing
the food environment to decrease snack consumption, indicating no associations with
|dc.title||The proximity effect for decreasing the likelihood for snack consumption and exploring its risk
for compensation behavior.||
|dc.subject.keywords||obesogenic environment; nudging; proximity effect; food consumption; compensation
|dc.subject.courseuu||Social, Health and Organisational Psychology||