| dc.rights.license | CC-BY-NC-ND | |
| dc.contributor.advisor | Borgh, Chris van der | |
| dc.contributor.author | Holthuis, Puck | |
| dc.date.accessioned | 2022-01-08T00:00:17Z | |
| dc.date.available | 2022-01-08T00:00:17Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | https://studenttheses.uu.nl/handle/20.500.12932/343 | |
| dc.description.abstract | Although the slogans incorporated various legitimization strategies to appeal to the audience, an underlying strategy that the majority of the posters shared was to reach an objective that lay in the future, the 中国梦, the Chinese Dream. The norms and behavioural traits advocated by the slogans appeared to strongly relate to various Confucian ideals, which form the foundation of this school of thought. They include harmony, rules, rites, order. When this is accomplished within governance and within society, the nation will flourish and succeed. | |
| dc.description.sponsorship | Utrecht University | |
| dc.language.iso | EN | |
| dc.subject | This thesis and research developed from the empirical observation of posters with slogans written on them, visible in Shanghai, China. These slogans revolved mainly around topics of civility, harmony, and order. The research question of this thesis focuses on how these slogans function as a political tool through means of legitimization, and how they can be effectively implemented in society to alter behaviour and adapt the norms of this society. | |
| dc.title | The Cultivating Dragon: the metamorphosis of norms and behaviour through slogans in Shanghai, China | |
| dc.type.content | Master Thesis | |
| dc.rights.accessrights | Open Access | |
| dc.subject.keywords | China; legitimization; slogans; norms; behaviour | |
| dc.subject.courseuu | Conflict Studies and Human Rights | |
| dc.thesis.id | 1526 | |
