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dc.rights.licenseCC-BY-NC-ND
dc.contributor.advisorPoletti, A.L.
dc.contributor.authorPhilipsen, C.L.
dc.date.accessioned2019-08-02T17:00:57Z
dc.date.available2019-08-02T17:00:57Z
dc.date.issued2019
dc.identifier.urihttps://studenttheses.uu.nl/handle/20.500.12932/33097
dc.description.abstractThe objective of this thesis is to understand how authors use social media to brand themselves. In order to understand this, it is useful to study cases of authors who are actively participating on several social media platforms. This thesis will be using author John Green as a case study. Green has over a million followers on several platforms. By close-reading Green’s social media posts and analysing his content, it will become clear how Green uses social media to brand himself.
dc.description.sponsorshipUtrecht University
dc.format.extent3622508
dc.format.mimetypeapplication/zip
dc.language.isoen
dc.titleThe Art of Authorial Personas: An Exploration of Authors’ Use of Social Media for Branding
dc.type.contentBachelor Thesis
dc.rights.accessrightsOpen Access
dc.subject.keywordsauthors, branding, authorial persona, social media
dc.subject.courseuuEngelse taal en cultuur


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